YouTube Star Michelle Phan launches own Lifestyle Network


Reuters reports that YouTube star, beauty entrepreneur, and TASTE AWARDS “Guilty Pleasure” Winner  Michelle Phan has launched her own premium network on YouTube, as well as with Roku and Dailymotion.

The network will be called ICON, and is developed in conjunction with Endemol Shine Group. The network has also signed several high-viewership YouTube celebs, such as Blogilates.

Per Reuters: “Phan, 27, has attracted 7.5 million YouTube subscribers and more than 1 billion views. She has launched a cosmetics line with L’Oreal, co-founded a makeup subscription company called Ipsy, started a music label and released a book. Phan leads the creative direction for ICON, making her own videos and mentoring others who provide content in areas such as beauty, fashion, wellness, food and travel.”