The network will be called ICON, and is developed in conjunction with Endemol Shine Group. The network has also signed several high-viewership YouTube celebs, such as Blogilates.
Per Reuters: “Phan, 27, has attracted 7.5 million YouTube subscribers and more than 1 billion views. She has launched a cosmetics line with L’Oreal, co-founded a makeup subscription company called Ipsy, started a music label and released a book. Phan leads the creative direction for ICON, making her own videos and mentoring others who provide content in areas such as beauty, fashion, wellness, food and travel.”