Variety magazine reports that Food Network star and famous baker Chef Duff Goldman is launching his own YouTube Channel, in association with Collective Digital Studio.
The channel will of course be focused on what Duff does best: make cakes. It is reported to also includes tips, fails, and humor.
“Food is huge on YouTube, and there’s such opportunity for a personality like Duff, who already has a strong following and has built his brand on innovation, to create new and interesting programming,” CDS president Dan Weinstein said. “We are creating content specific for this world… YouTube is a very personality-driven site, and we are striving to keep that ethic.”