Fragrance Company launches new film, Meet the Harmony

It’s not often you get a new brand, with new stores in places around the world like Los Angeles on Melrose (per Essential Home Magazine ), plus a new movie to support it. But with the Harmonist that’s exactly what you get.

Says FilmFest.com, “Bruno Aveillan shot ‘Meet the Harmony’ for the new perfume Brand The Harmonist… at Festival de Cannes 2016 which the company is attending for the first time. ‘Meet the Harmony’, tells the love encounter between a man and a woman who will be guided and inspired by an alchemist of senses, a creator of harmony: The Harmonist. It is set in sober and eternal City of Paris, magnified by an elegant black and white treatment, Bruno Aveillan offers us a contemporary fable, modern yet poetic, with subtle emotions which resonate to surrealism, through the magics of special effects.

The sound track was composed by french icon Bruno Coulais.

According to Yahoo Movies, at Cannes:

Kate Hudson, Heidi Klum, Common, Orlando Bloom and Karolina Kurkova started their night at the launch party for The Harmonist, a Paris-based fragrance line based on feng shui and inspired by the elements of water, wood, fire, earth and metal. The maison de parfum spared no expense for the bash, taking over the beach venue in front of the Hotel Martinez, which was transformed into a Harmonist-themed nightclub with music by Martin Solveig and an exclusive performance by Jason Derulo.

The Harmonist – theharmonist.com
Creation : Bruno Aveillan and Story Studio – storystudio.fr
Directed by Bruno Aveillan
Produced by Quad – quad.fr

Watch TASTE Award Winner Fashion News Live

Watch a video selection from Award Winner, Fashion News Live.

Fashion News Live is the recipient of the TASTE AWARD for BEST FASHION OR DESIGN: WEB PROGRAM OR VIDEO.

Food & Fashion Broadcast Celebrity Stars Celebrate at the TASTE AWARDS on Feb. 11th

The stars and celebrities of food and fashion television, video, film and radio are preparing to revel in San Francisco on February 11th at their own one-of-a-kind awards show, the 7th Annual TASTE AWARDS.

The TASTE AWARDS is the premier awards show celebrating the year’s best in Food, Fashion, and Lifestyle programs on Television, in Film, Online, in Apps and on Radio.

Fans, networks, producers and sponsors could not be more excited. The Awards Show features a star-studded lineup, including Celebrity Presenters Brian Boitano (Food Network, HGTV), Bobby Bognar (History Channel, Bio Channel), Jolene Sugarbaker (YouTube), Marisa Churchill (Bravo’s Top Chef, Author), Liam Mayclem (Food Chap, CBS), Bret Harris (Indiegogo), Jake Wall (Project Runway), Carolyn Scott-Hamilton (The Healthy Voyager), Alyssia Sheikh (Mind Over Munch), Phillip Gums (Food Network), and more. Celebrity attendees also include stars from Television, YouTube, Radio and Film.

At the historic Castro Theatre, attendees will taste after-party delights from San Francisco Bay Area Restaurant and Wine partners joining the celebration such as Scotland Yard, the Lunchpad, Sol Food, Teleferic Barcelona, Two Jack’s Seafood, Sauce Restaurant,Twisted Roots, Rosa d’Oro Vineyards, R&B Cellars, Sonoma Cider, and others.

Major sponsors for the TASTE AWARDS are Kikkoman and Ferrara Flame, with other culinary and lifestyle partners such as Schiltz Foods, Hotel G, Clubcard Printing, PR Newswire, Intermezzo Magazine, Sip for the love of drink magazine, San Francisco Travel, BlueCart, FilmFreeway, KRCB TV, Withoutabox, R&J Toffee, Patagonia Provisions, En Voyage perfumes, La Fleur by Livvy, Granny Pearl’s Kitchen, and Jim’s Jarhead Jerky.

The TASTE AWARDS are for food, fashion, and home lifestyle programming what the Grammys are for music and the Oscars are for Film.    

The Awards have included appearances by stars, celebrities, producers and executives from networks and platforms such as the the Food Network, the Style Network, Bravo, the Cooking Channel, Sony Pictures, DreamWorks, TLC, Discovery, Lifetime, E! Entertainment Television, PBS, APT, Create TV, NBC, ABC, the CW, HGTV, the Travel Channel, HD Net, Hulu, YouTube, Vimeo, Vice, LiveWell Network, Esquire Network, Bio/FYI Channel, iHeart Radio, HBO, MyxTV, Small Screen Network, StyleHaul, Zagat and more.

More information or tickets at www.TheTasteAwards.com

THE TASTE AWARDS

February 11, 2016
7:00pm – 11:00pm
Castro Theatre
429 Castro Street
San Francisco, California 94114
www.TheTasteAwards.com

   

 

 

 

Lifetime Premiers Project Runway Junior

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Levi’s goes Viral with new Video Series

beautiful-morning-levis-1

For several generations, the Levi’s brand has used television commercials as a major vehicle to promote their popular jeans. Now they have turned to the Internet and Social Media to expand their reach, as well as to try a few new concepts, some with viral potential.

A popular new spot, often called ‘The Boyfriend,’ ‘Coffee,’ and the ‘The Morning After,’ is actually called “Beautiful Morning.”Set to Adrian Torres Pacheco’s song You Rascal You, it has a :30 second and 1 minute version, as well as other derivatives.

The spot is conceived and produced like short film with a dating-oriented storyline that some viewers may find familiar, it is charming, witty, and with a surprise ending that leaves the audience smiling.

beautiful-morning-levis-2

 

The TASTE AWARDS took a moment to chat with Jen Sey, CMO at Levi‘s, about the inspiration and strategy for this piece.

 

Jen_Sey_option11TA: What was the creative inspiration for this video?

Jen Sey / Levi’s: We were inspired by the Levi’s advertising in our archives – the narrative structure of past 501 films in particular, where there was always a fun and sexy twist at the end. Films like “Laundrette” featuring Nick Kamen, which introduced the 501 shrink to fit in stonewash.

For the introduction of the 501CT, the latest twist on the original 501, we wanted to showcase the modern Levi’s guy. Our 501CT hero is cool and sexy, but turns out to be a really nice guy in the end as well. The perfect modern hero.

TA: How does it fit into the overall Levi’s brand campaign?

Jen Sey / Levi’s: One of the core tenants of the Live in Levi’s campaign is storytelling: all generations of our fans have stories to share, and that’s something that you’ll see coming to life throughout the campaign work. From the Live in Levi’s Project (where we share stories from our friends of the brand as a way to inspire fans to share their Levi’s stories with us), to the launch of the new women’s collection, where we partnered with Alicia Keys.

So for this season – that we’re able to connect with such a broad audience to celebrate Levi’s stories – we pivoted to use TV as a bigger storytelling platform.

levis-logoTA: Who worked on the spot?

Jen Sey / Levi’s: The Levi’s Global Consumer Marketing Team and our advertising agency FCB West. And it was directed by Sara Dunlop.

TA: The video is in Macy’s stores and on YouTube. Where else can it be seen?

Jen Sey / Levi’s: On TV and cinema across the Americas, Europe, and Asia, as well as in our stores and on digital pre-roll globally.

It’s everywhere.

TA: Any plans with social media?

Jen Sey / Levi’s: The spot was teased through our global social channels encouraging and directing fans to see the full length on our Facebook and youtube channels. What’s great is that so many of our fans spread the word themselves by sharing on their social media channels.

WATCH HERE: